Three landmark towers will provide 560 homes in the heart of Woking

Willmott Residential’s plans to deliver 560 new apartments across three landmark buildings in Woking have been given the green light after borough councillors voted to approve planning on the scheme.

The company’s residential development brand Prime Place will develop the towers, designed by Rolfe Judd architects at 17, 25 and 34 storeys in height, on Goldsworth Road, close to the town centre and mainline train station with fast access to London. The development, a major catalyst for the further regeneration of this part of Woking that will follow, will also include 10,000 square metres of new office space along with public realm improvements, retail space and new leisure facilities.

It adds to Willmott Residential’s existing pipeline of developing homes for sale through Prime Place and build to rent through Be:here, with 7,500 units in construction or pending development. By combining both Prime Place and Be:here on developments, Willmott Residential can accelerate housing delivery by two years on large schemes of over 500 homes.


The Woking scheme builds on Willmott Residential’s current development track record that includes leading the 1,176 home regeneration of Aberfeldy Village in Tower Hamlets and being Brentford FC’s development partner for its 20,000 seat stadium and 900 home masterplan.

Willmott Residential’s Prime Place brand is also working with Cheshunt School to cross-fund new facilities with 88 homes, and is development partner with Westminster City Council to create the Moberly and Jubilee leisure centres at no cost to the council by cross-funding the facilities with 155 homes on Kilburn Lane and Lancefield Street.

Also, Be:here is finalising the development of 118 homes for private rent at the site of the Old Vinyl Factory in Hayes and is working with Ealing on cross-funding a 50 metre pool complex with build-to-rent homes in the borough. Earlier this year, it also received planning permission for 600 build-to-rent homes in Barking and is currently preparing a pre-planning application for residential developments in Tulse Hill and Bromley.

Speaking after planning was awarded in Woking, Willmott Residential chief executive Nic Simpkin said:

“We’re delighted Woking Borough Councillors have approved Prime Place’s vision for the regeneration of Goldsworth Road. It will provide new homes and office space for Woking and bring an attractive outdoor space to the area around Goldsworth Road which all local residents and visitors can make full use of. It underlines our ambition to be recognised for delivering vibrant new homes, communities and places.”


Commenting on the approval, Henry Lamprecht, associate director at Prime Place’s planning advisors Curtin&Co said:

“The response that we have received from the local community towards the regeneration of Goldsworth Road has been really positive. Since the start of 2016 we have undertaken several consultation events in Woking Town Centre, and have been delighted with the interest this has generated from local residents. These proposals will greatly regenerate the area around Goldsworth Road, and we are delighted to have played a part in helping Prime Place to secure this consent.”